You are not starting from zero.
Turn your years of experience into a clear professional identity, a transformation offer, a visible personal brand and a business you can build from what you already know.
Founding Practitioner Program
12 weeks of training, implementation and weekly live group coaching with Julia Shantal.
Apply for the Founding Practitioner Cohort
The first cohort will be kept intentionally small so I can work closely with each practitioner.
Complete the short application below. I’ll review your application personally and contact you by email if the programme looks like a good fit.
Founding Investment: US$1,200
No payment is required at the application stage.
You have Experience.
But you may not know what to do with it next.
Maybe you have spent 15, 20 or even 30 years working, leading, selling, training, managing, creating, helping people or building businesses.
You know things.
You have solved problems.
You have lived through experiences that taught you things no textbook could teach you.
But when your career changes, your industry changes, a business closes or life forces you into a new chapter, it can suddenly feel as though you have to start all over again.
You don’t.
Your experience is the starting point.
The problem is that most people have never been taught how to recognise what they know, organise it, position it and turn it into something another person would pay for.
That is what The Julia Shantal Academy™ is designed to help you do.
About
WHAT IS THE JULIA SHANTAL ACADEMY™?
The Julia Shantal Academy™ is a practitioner and business-building programme for experienced women who want to turn what they already know into a modern expertise-based business.
During the Founding Practitioner Program, I will personally guide you through the process of:
– discovering what is valuable about your experience
– positioning yourself clearly
– creating your own transformation offer
– building your personal brand
– learning how to communicate your expertise online
– using AI to accelerate your work without losing your voice
– attracting and converting clients
and ultimately, learning The Julia Shantal Way™ so you can begin applying the methodology with other people.
This is not about becoming another version of me.
I don’t teach you to become me.
I teach you how to recognise what is valuable about YOU.
THE JULIA SHANTAL WAY™
The programme is built around a practical methodology:
DISCOVER → EXTRACT → POSITION → PACKAGE → COMMUNICATE → ATTRACT → MONETISE
DISCOVER
Identify the experience, knowledge, strengths, stories and patterns you may have been overlooking.
EXTRACT
Pull out the expertise hidden inside years of work and life experience.
POSITION
Understand who you can help, what problem you can solve and what you want to become known for.
PACKAGE
Turn your expertise into a service, transformation package, consulting offer, workshop, intellectual property or other commercial opportunity.
COMMUNICATE
Learn how to explain what you do so people actually understand why they should listen to you.
ATTRACT
Build visibility through social media, personal branding, storytelling and content.
MONETISE
Learn how to turn attention and expertise into conversations, clients and income.
YOU WILL BUILD YOUR OWN BRAND
I do not want ten practitioners leaving the Academy looking exactly the same.
Your background matters.
Your experience matters.
Your interests matter.
Your story matters.
A former HR leader may build a career reinvention practice.
A beauty professional may build an expertise-based beauty consultancy.
A sales leader may turn decades of sales experience into advisory or training services.
A corporate professional may build a consulting practice around something she has spent 20 years doing.
You bring your expertise.
I teach you my methodology.
You build your brand.
AND I WILL TEACH YOU HOW TO GET VISIBLE
Having expertise is not enough if nobody understands what you do.
That is why business building and social media are built into this programme.
You will learn how to:
– position yourself online
– create a clear personal brand
– identify content themes around your expertise
– create talking-head videos and reels
– use stories to communicate authority
– write stronger hooks and calls to action
– use LinkedIn strategically
– use social media to create conversations
– create content with AI without sounding AI-generated
– explain your transformation offer
– start attracting potential clients
– conduct sales conversations
– package and price your services
I don’t want you finishing a certification and asking:
“Okay Julia… now what?”
I want you to leave knowing what you do, who you help, what you sell and how you can begin finding people who need it.
YOU WILL EXPERIENCE THE METHOD BEFORE YOU USE IT WITH OTHERS
The first part of the programme begins with you.
Because before you help another person uncover their expertise, I want you to experience that transformation yourself.
You will clarify:
- Who am I now?
- What do I actually know?
- What have my years of experience taught me?
- What problem am I particularly equipped to solve?
- Who could benefit from what I know?
- What could I build from this?
Then you will learn how to guide another person through the same process.
You will learn how to:
– ask better questions
– identify patterns
– recognise overlooked expertise
– organise a client’s knowledge
– use AI to support analysis without inventing expertise
– explore possible positioning
– identify potential offers and assets
– help someone communicate what they know more clearly
– guide rather than simply tell
YOUR PRACTITIONER BUSINESS
By the end of the programme, the goal is for you to have built the foundations of your own expertise-based practice.
You will work towards creating:
- Your positioning
- Your niche
- Your personal brand direction
- Your transformation package
- Your pricing
- Your client journey
- Your content direction
- Your social media strategy
- Your client-attraction plan
- Your AI workflows
- Your practitioner tools
- Experience applying the methodology with a practice client
FOUNDING PRACTITIONER CERTIFICATION
The Founding Practitioner Program is not simply a certificate of attendance.
Participants who complete the required programme work and demonstrate competency in applying The Julia Shantal Way™ will be eligible to receive:
Julia Shantal Certified Practitioner™
Certification requirements will include practical application of the methodology and a final practitioner assessment or case study.
Your certification recognises that you have been trained in The Julia Shantal Way™.
Your own business remains yours.
You choose your niche.
You build your own brand.
You create your own services.
You find your own clients.
You keep the income from your own client work.
WHAT YOU RECEIVE
12 Weeks of Practitioner Training
A structured Academy curriculum covering expertise discovery, positioning, offer creation, visibility, client acquisition and practitioner methodology.
Weekly Live Group Coaching With Julia Shantal
One live session every week for 12 weeks.
The Founding Cohort will receive unusually close access to me because I want to personally help shape the first generation of practitioners.
Pre-Recorded Academy Training
Private Academy lessons that you can work through between our live sessions.
Turn Your Expertise Into Income With AI
My book is included as a foundational text for the programme.
The book contains the philosophy.
The Academy teaches you how to apply it.
AI Workflows and Prompts
Learn how to use AI to help organise thinking, develop positioning, create content, build business assets and accelerate your work without allowing AI to replace your expertise.
Practitioner Tools and Templates
You will receive designated worksheets, frameworks, questions and templates to support your own learning and practitioner work.
Social Media and Visibility Training
Current strategies for content, LinkedIn, reels, storytelling, positioning, personal branding and client attraction.
Business-Building Training
Offers, pricing, sales conversations, client journeys, lead generation and building an expertise-based practice.
Practitioner Assessment
Complete the required practical work to qualify for Julia Shantal Certified Practitioner™ status.
ACTIVE PRACTITIONER MEMBERSHIP
Your first 12 months of Active Practitioner Membership are included after certification.
Active membership is designed to keep practitioners current as AI, social media and digital business continue to change.
Ongoing practitioner membership is expected to include areas such as:
– updated social media strategy
– AI updates and workflows
– new practitioner templates
– current business-building training
– updated Academy resources
– practitioner masterclasses
– continuing education
– current practitioner status and resources
– Founding Practitioner Benefit
Founding practitioners will be eligible for a protected renewal rate of:
US$399 per year
for their first two paid renewal years after the included membership period.
Future Academy membership pricing may differ.
WHY I CREATED THIS
For years, I thought the different chapters of my career were separate.
Beauty.
Sales.
Leadership.
Training.
Business.
Social media.
Personal branding.
AI.
Working with women.
Helping entrepreneurs communicate what they do.
Then I began to see the pattern.
For 17 years, much of my work has involved helping people recognise something in themselves, communicate it more clearly and turn it into action.
When my own business world changed, I had to do the same thing for myself.
AI did not give me expertise.
It helped me recognise the expertise I had already earned.
That realisation eventually became my book, Turn Your Expertise Into Income With AI.
Now I am taking the next step.
I am turning that process into a methodology that other experienced women can learn, apply and eventually use to help other people.
THIS MAY BE FOR YOU IF…
You have significant professional, business or life experience but are unsure what your next chapter should look like.
You know you have valuable knowledge but struggle to explain what makes you different.
You want to build something of your own rather than simply search for another job.
You want to create a consulting, advisory, training, practitioner or expertise-based service.
You want to become more visible online but don’t know what to say.
You want to learn how to turn your knowledge into an offer people understand.
You want to use AI without becoming dependent on generic AI-generated content.
You want a methodology you can eventually apply with clients.
And most importantly:
you are willing to do the work.
THIS IS A FOUNDING COHORT
I am intentionally starting small.
This first group will receive a level of personal involvement from me that future cohorts may not receive at this price.
I want to see how different women apply the methodology.
I want to help you refine your positioning.
I want to see your offer.
I want to hear your content.
I want to watch you work with your practice client.
And I want the first Julia Shantal Certified Practitioners™ to leave with something they can actually build.
This is why the Founding Practitioner investment is:
US$1,200
for the full 12-week programme.
Future cohorts are expected to be priced differently as the Academy, curriculum and practitioner ecosystem develop.
